When you book a service with us, you are not only agreeing to receive our fantastic service, but also our terms & conditions and other policies, including our cancellation policy below. 

Cancellation Policy

We’ve always aimed to be super-flexible and completely committed to providing an excellent experience for our fabulous clients. To do this, we need a few policies, so everyone knows what to expect.

We make some of your appointments months in advance, so we know it’s easy to sometimes forget. That’s why we aim to contact you 48 hours beforehand, as a courtesy, to remind you about that appointment you made months ago.  

We also understand that plans change, so we just ask that if you need to make changes, please do it as soon as possible.

Your appointments are as special to our team and business, as they are to you. Our talented stylists have busy columns, late cancellations/no shows usually means someone on our waiting list misses out. We ask our clients to be considerate of this and recognise, in these times, we are no longer able to absorb the cost of cancellations or no shows.  

Cancellations or rescheduling within 48 hours will be charged at 50%

Changes within 24-hours or no shows will be charged at 100%

We’ll always do our best to re-book a cancelled slot.

We want to have all the time necessary to provide our excellent service, so if you’re running behind schedule, please call us as soon as possible as it may not be possible to fulfil your appointment and this would be classed as a no show (as above).  We know this may be frustrating, but as a busy salon, we have a responsibility to all our clients that their appointments are fulfilled.

For our larger, high-cost appointments, a non-refundable deposit may be required.


April 2021

We're open again! 

December 2020

Tier 4 restrictions prevent us from re-opening our doors.
Update 4, Tier 4 https://mailchi.mp/8dc4aea8774f/buhbye2020

December 2020

It is with a heavy heart that we share the news that on Tuesday 1st December, as we prepared the salon for our re-opening, the basement area of our beautiful salon caught fire.  Thankfully, our team are safe after a successful evacuation of the building.  This will clearly affect our re-opening as we assess the damage to the property and our ability to operate.  Please keep an eye on our socials, we will need to take each day as it comes.

Click here for the latest update from Tom  https://mailchi.mp/8c285250e1f9/fire-update-2

Previous update : https://mailchi.mp/5711e6822e3d/tom-ashley-fire-update

July 2020

Tom Ashley re-opens after temporary closure due to Covid-19

May 2019

We're delighted to WIN in the Hair & Beauty category at the Love Hertford Awards! 

May 2019

Once again, we've been nominated for Best Salon in the Muddy Stilettos Awards

January 2019

We've moved! Our new home is not far, only next-door at 17 Old Cross!

May 2018

We've made it to the Muddy Stilettos Finals for Best Salon! 


WINNER : Love Hertford Award for Hair & Beauty 2019
Kerastase Ambassador from January 2019

Muddy Stilettos Finalist 2017 & 2018

Tom Ashley official L'Oreal & Kerastase stockist 
Tom Ashley Craddock awarded Hertford's Cheerful Trader 2011

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Privacy Policy

 We take privacy seriously and at any time, you may request a copy of information we have recorded about you. You may also request we remove all identifiable information with respect to yourself. As a matter of course, we will delete your identifiable information if you have not undertaken business with us after 2 years. For transparency, listed are the business services we provide and how each service uses the information we collect.

Hair and beauty related services

We request the minimum level of personally identifying information to run our business effectively. This is data you provide us directly, for example, your name and contact details. We store notes with respect to services we undertake to ensure we maintain and exceed our level of service. For example, your preferred hair style, colour formula codes, how you like your coffee and who your favourite stylists are.  We consider you have provided consent for us to store personally identifying information and information about your services based on your receiving services from us.  Depending on the particular service/s we are providing we may be required to ask questions related to your medical history. We will obtain your consent prior to storing information related to your medical history. Examples of medical data may be allergies, pregnancy or an injury that may impact our service.

Appointment confirmations and reminders

We will contact you via phone, email or SMS to confirm appointments made and remind you of upcoming appointments. We consider your having made the appointment as consent to undertake this activity but, if you want, you may opt out at any time.  

Appointment ratings and reviews

After visiting us we may send you an email or SMS asking you to rate our services and provide feedback. We consider your having received services as consent to undertake this activity but, if you want, you may opt out at any time.


We consider becoming a member of a loyalty program as consent to send you emails related to the loyalty program but, if you want, you may opt out at any time.


We will not undertake phone, mail, email or SMS marketing without you first providing consent for us to do so. Our marketing campaigns are automated and use rules based on services and products purchased and information we collect from you. For example, we may send marketing campaigns related to your birthday, the fact we miss you (you have not visited for 3 months) and other special days like Valentine's day and Christmas. You may opt out of receiving marketing material at any time.

Data processors and data locations

We use numerous leading software solutions within our business to provide the services listed above. These software solutions act as data processors and store and process data in numerous locations outside our business premise. 

Contact and complaints

You may contact us to:

- Discuss our privacy policy.

- Request information we have stored about you.

- Request we remove all identifying information about you.

- Make a complaint.