When you book a service with us, you are not only agreeing to receive our fantastic service, but also our terms & conditions and other policies, including our cancellation policy below. 

Cancellation Policy

Cancellations or rescheduling within 48 hours will be charged at 50%

Changes within 24-hours or no shows will be charged at 100%

We’ve always aimed to be super-flexible and completely committed to providing an excellent experience for our fabulous clients. To do this, we need a few policies, so everyone knows what to expect.

We make some of your appointments months in advance, so we know it’s easy to sometimes forget. That’s why we aim to contact you 48 hours beforehand, as a courtesy, to remind you about that appointment you made months ago.  

We also understand that plans change, so we just ask that if you need to make changes, please do it as soon as possible.

Your appointments are as special to our team and business, as they are to you. Our talented stylists have busy columns, late cancellations/no shows usually means someone on our waiting list misses out. We ask our clients to be considerate of this and recognise, in these times, we are no longer able to absorb the cost of cancellations or no shows.  

We’ll always do our best to re-book a cancelled slot.

We want to have all the time necessary to provide our excellent service, so if you’re running behind schedule, please call us as soon as possible as it may not be possible to fulfil your appointment and this would be classed as a no show (as above).  We know this may be frustrating, but as a busy salon, we have a responsibility to all our clients that their appointments are fulfilled. If you do not attend your appointment, without notice, you will be asked to pay the cancellation fee before any further appointments may be made. 

For our larger, high-cost appointments, and appointments in premium slots (Saturdays, December, Christmas, New Year, etc) a non-refundable deposit may be required. This also applies to new clients when booking their first service.

Welcome! We’re in a very different place to when we first launched, so please make sure you read and understand the following information BEFORE attending your appointment.

Please tell us as soon as possible you are not able to attend your appointment. Check our policy for cancellation fees which apply to all appointments.     


  • Please arrive to your appointment on-time at not early. Appointments are carefully timed; if you’re late we may not be able to see you, which we really don’t want. 

  • We understand that sometimes you may need to cancel an appointment, please contact us as soon as possible to do so. Please see our cancellation policy as there is a fee to cancel your appointment within 48 hours.  A deposit may be required for some services.


  • We accept cash (preferred) or card payments including AMEX and encourage you to re-book your next appointment at the end of your service or use our online service.  


January 2024

We've reviewed our prices, which will change from 1st January 2024. All appointments taken on or after this date will be subject to our reviewed pricing. 

October 2023

She's baaaaackkkk.... Sian returns from Maternity Leave to a promoted position of Senior Stylist! Book your appointment now!

November 2022

WINNER in Best Hair & Beauty at the Hertford High Street Awards 2022 

October 2022

Sian will be going on Maternity Leave from 1st October, so get your appointment booked now! 

March 2022

We're over the moon to announce that every day is a Good Hair Day as we become an official GHD stockist! We now stock a small range of GHD brushes, stylers, curlers and dryers and the Salon exclusive Oracle. Give us a call to pre-order your GHD product and support small businesses. 

October 2021

Principal Stylist, Yasmin, is back! Book now! 

April 2021

We're open again! 

December 2020

Tier 4 restrictions prevent us from re-opening our doors.
Update 4, Tier 4 https://mailchi.mp/8dc4aea8774f/buhbye2020

December 2020

It is with a heavy heart that we share the news that on Tuesday 1st December, as we prepared the salon for our re-opening, the basement area of our beautiful salon caught fire.  Thankfully, our team are safe after a successful evacuation of the building.  This will clearly affect our re-opening as we assess the damage to the property and our ability to operate.  Please keep an eye on our socials, we will need to take each day as it comes.

Click here for the latest update from Tom  https://mailchi.mp/8c285250e1f9/fire-update-2

Previous update : https://mailchi.mp/5711e6822e3d/tom-ashley-fire-update

July 2020

Tom Ashley re-opens after temporary closure due to Covid-19

May 2019

We're delighted to WIN in the Hair & Beauty category at the Love Hertford Awards! 
Tom Ashley Craddock was previously awarded Hertford's Cheerful Trader in 2011

May 2019

Once again, we've been nominated for Best Salon in the Muddy Stilettos Awards

January 2019

We've moved! Our new home is not far, only next-door at 17 Old Cross! Plus we've become a Kerastase Ambassador! 

May 2018

We've made it to the Muddy Stilettos Finals for Best Salon! 

Privacy Policy

We take privacy seriously and at any time, you may request a copy of information we have recorded about you. You may also request we remove all identifiable information with respect to yourself. As a matter of course, we will delete your identifiable information if you have not undertaken business with us after 2 years.

For transparency, listed are the business services we provide and how each service uses the information we collect.

Hair and beauty related services

We request the minimum level of personally identifying information to run our business effectively. This is data you provide us directly, for example, your name and contact details.

We store notes with respect to services we undertake to ensure we maintain and exceed our level of service. For example, your preferred hair style, colour formula codes, how you like your coffee and who your favourite stylists are. We consider you have provided consent for us to store personally identifying information and information about your services based on your receiving services from us.

Depending on the particular service/s we are providing we may be required to ask questions related to your medical history. We will obtain your consent prior to storing information related to your medical history. Examples of medical data may be allergies, pregnancy or an injury that may impact our service.

Appointment confirmations and reminders

We aim to contact you via phone, email or SMS to confirm appointments made and remind you of upcoming appointments. We consider your having made the appointment as consent to undertake this activity but, if you want, you may opt out at any time.  Tom Ashley occasionally uses system text messages to communicate information regarding your appointment. Tom Ashley accepts no responsibility should a text message fail to reach you for any reason or is not sent. Texts do not form part of our obligation to clients and are a gesture of goodwill. For operational reasons, they may be turned off/on at certain times.  It remains your responsibility to actively book your future appointments and to record the time and dates of them. In doing so, you will avoid paying no show fees for missing an appointment or changing it at short notice. Should you need to change or cancel an appointment you must call the salon directly and not text as this will not be received.  Text messages are sent via automated software and are ‘no reply’, so please do not use text messaging to contact the salon.

Appointment ratings and reviews

After visiting us we may send you an email or SMS asking you to rate our services and provide feedback. We consider your having received services as consent to undertake this activity but, if you want, you may opt out at any time.


We consider becoming a member of a loyalty program as consent to send you emails related to the loyalty program but, if you want, you may opt out at any time.


We will not undertake phone, mail, email or SMS marketing without you first providing consent for us to do so. Our marketing campaigns are automated and use rules based on services and products purchased and information we collect from you. For example, we may send marketing campaigns related to your birthday, the fact we miss you (you have not visited recently) and other special days like Valentine's day and Christmas. You may opt out of receiving marketing material at any time.

Data processors and data locations

We use numerous leading software solutions within our business to provide the services listed above. These software solutions act as data processors and store and process data in numerous locations outside our business premise. For more information visit https://www.getslick.com/privacy-policy

Contact and complaints

You may contact us to:

- Discuss our privacy policy.

- Request information we have stored about you.

- Request we remove all identifying information about you.

- Make a complaint.